INSIGHT Densifying Fortifying Treatment (Formerly Loss Control) 100ML Premium Hair Peroxide making it a cruelty-free option

making it a cruelty-free option for those who care about animal welfare

Suitable for All Hair Types: Ideal for those seeking a bold-toned dark blond look

natural-looking blonde tones with a cool pearl ash undertone

revitalizing the hair

Demi-Permanent Light Blonde Gold Formula: Delivers natural-looking blonde tones with a warm gold undertone

INSIGHT Densifying Fortifying Treatment (Formerly Loss Control) 100ML Premium Hair Peroxide making it a cruelty-free optionPreviously known as INSIGHT Loss Control Fortifying Treatment Same trusted formula, new name! Our INSIGHT Densifying Fortifying Treatment delivers the same professional grade hair strengthening results you know and love. This salon quality treatment: Fortifies weak, thinning hair with proven ingredients Densifies hair appearance for fuller looking results Strengthens from root to tip with professional formulation Same effective formula just a